Three Major SEO Google Updates That You Should Know About
It is only possible for the best SEO expert agency to keep track of the updates of Google. The project of Google search engine was initiated in the year 1995 by two Ph.D. students Sergey Brin and Larry Page of the Stanford University. Later, the website went live on the month September of 1997. From the initiation of the company, the staffs did their level best to improve the algorithm, so that the users can get the accurate information in the simplest possible way. The core algorithm of Google is frequently updated as people keep exploiting it for the achievement of better search ranking. During the last twenty years of operation of Google, there was the significant change in the algorithm, and if you are interested in SEO marketing, then it is a must for you to have the requisite knowledge of these updates.
The Panda update:
This major update took place in 2011. The Panda update dramatically changed the rules of SEO and created a good position for those who have rich web content. Before this update, many people were using different techniques to deceive the search engine. They were not offering any value to the visitor and were abusing the algorithm to create higher profit for themselves.
A massive number of best local business websites were penalized by Google as they contained span contents. At the same time, the sites which had valuable ranking received an incredible boost.
After this update, it is impossible to assure the search engine for reaching higher profit is utterly impossible.
The Penguin update:
Another important update changed the algorithm of Google, and it was introduced in the year 2014. It relentlessly changed the ways websites were linked. The backlinks were used to improve the ranking of the search engine before this update. So, this update was made effective to deal with those who took advantage of it. Google Penguin update focused on the incoming link of the website.
After this update, it is essential to focus on making a website as natural as possible. Here are few things that you should consider for avoiding the penalization by Penguin.
- Avoid the link schemes
- Avoid the keyword stuffing
- Be careful with the anchor text
These are the simple three things that you need to check before publishing your company’s website on Google.
There are various SEO factors that you need to consider while doing a link detox like this. If you are not sure how to get it done, you can ask agencies like serpmind who are providing search engine optimization in boston.
The Hummingbird update:
This is another significant update, and it is not related either to Penguin or Panda update. This is an entirely new type of algorithm, and it does not penalize anyone but creates a shift in the content creation. If you have hired the best SEO expert agency, then you can be confident of your success.
The primary aim of this update is to put the focus on the user. As people are using longer phrases in the search engine, these updates help to provide the right answer rather than presenting useless contents.
These are the three important updates that you should be aware of if you are interested in applying SEO marketing techniques to your website.