2020 Trends in Search Engine Optimization

May 29, 2020 0 By Matthew Dean

Over the past few years, a significant number of trends in Search engine optimization come and go. Many of them have had a huge impact on the entire niche and several are yet to make their presence felt. With the increasing importance of SEO for many companies, it is vital to be on top of these trends to ensure the effectiveness of your marketing strategy.

SEO Trends That you need to Be Aware Of in 2020

It is helpful to be aware of what trends are working currently and which ones are not. Below are the most effective 2020 SEO trends you need to embrace to double your site traffic and also enjoy great returns.
Structured data
Google is updating its initial guidelines. It is also adding support for new types of structured data. This includes fact-check, FAQ Page, and more. Google is interested in the extraction of more data from your pages. It also gives publishers a lot of exposure in exchange. This gives SEOs a competitive edge over those website owners who are not keeping up with Google’s move.
The Use of Voice Search
Since many people assume that voice search does not have a direct impact on SEO, its effect is felt and has affected many people. Considering that the marketing professionals need to adapt the keywords as well as search terms depending on how people talk. Thus, they need to ensure that the websites are optimized for how people speak and not how they type. The use of voice search queries is quickly growing even if it forms a minor part of the SEO industry. This has made it a prominent trend. You can easily adapt to it by basing the keywords on the natural phrases.
Secure Websites
Online privacy and security have increasingly become very critical for many internet users. This is an area that has been there for many years, in 2020, its impact is being felt.

A huge number of internet users are forgoing websites that do not offer protection. This has a direct impact on how much traffic that an unsecured website shall have. As a result, it is important to ensure that your site has security measures including SSL encryption.
Mobile Apps
Mobile apps have taken over online digital media by a huge percent. A huge number of internet users spend a lot of time using the apps and exploring their benefits, you will be able to make SEO improvements. Searches become easier with the use of apps. Many people like native mobile apps. you will feature your brand and incorporate all the proper links In a mobile app for better rankings.
Mobile optimization
Audiences are no longer limited to one place and this cannot be ignored. If your website is not mobile-friendly then you are losing out on lots of potentials.

A huge number of searches are done from mobile devices today. With a mobile-friendly website, you will enjoy a great boost in the searches from your mobile devices. For this to work, you need to ensure that everything on your website including the colors and the fonts, graphics, and the videos are mobile optimized. You will be surprised at just how rewarding this approach can be in doubling your traffic and increasing your ranks.
SERP Marketing and Content Diversification
For many years, Google has found ways to become a destination and not just a discovery project. With quick answers, knowledge graph, and interactive as well as visual results, Google has built an ultimate resource that gives a comprehensive answer to any query.
Conclusion
Search engine optimization is moving fast. Businesses looking to be successful cannot ignore the importance of SEO. This is an exciting industry to be in. those who were quick to “get it” from the earlier days found themselves ahead of slower-moving competitors.